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OUR MISSION: EMPOWERING FAMILIES, REDUCING MENTAL LOAD, AND FOSTERING EQUALITY

FROM A PERSONAL CHALLENGE TO A SOLUTION FOR FAMILIES EVERYWHERE

As a working mother, I’ve experienced firsthand how challenging it can be to manage family schedules while balancing a career. Together with my husband, we’ve faced the endless back-and-forth about appointments and the mental load of keeping everything organized.

SHUBiDU was born out of my desire to make family life simpler, to empower parents to share responsibilities, and to bring more balance and harmony into their homes. Today, SHUBiDU helps over 120,000 families reduce stress, foster equality, and enjoy more time together.

The name ‘SHUBiDU’ reflects exactly what I hope it brings to your life: a little more fun, lightness, and ease.

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WHY SHUBiDU MATTERS

FOR PARENTS WHO WANT TO MAKE FAMILY ORGANIZATION SIMPLE TOGETHER

SHUBiDU isn’t just a calendar—it’s a tool for empowerment. Whether you’re a mom juggling work and family life or a dad striving for shared responsibility, SHUBiDU was designed to make everyday life simpler, more collaborative, and stress-free.

Our mission is to reduce the mental load that often falls on one parent and to create a space where everyone in the family can contribute equally.

A TOOL CREATED BY A PARENT FOR PARENTS

EMPOWERMENT THROUGH SIMPLICITY

With SHUBiDU, you can organize, share, and manage appointments seamlessly.

FOSTERING EQUALITY

We believe family organization should be a shared responsibility, and SHUBiDU makes it easy to achieve that.

REDUCING MENTAL LOAD

By centralizing all appointments and tasks, SHUBiDU gives you back time and peace of mind.

OUR VISION: TOGETHER FOR BETTER WORK-LIFE BALANCE

Our vision is to create a world where family organization is no longer a source of stress but a tool for empowerment. By supporting parents in managing their schedules, we aim to foster equality, reduce mental load, and help families thrive.

TEAMWORK MAKES THE DREAM WORK!

Dies ist ein Portrait von Sonia Eterno-Sposito, sie ist Geschäftsführerin von SHUBiDU.

SONIA ETERNOSPOSITO

CEO & Co-Founder
sonia@shubidu.com

Dies ist ein Portrait von Markus Popp.

MARK POPP

Co-Founder & Board of Directors

Dies ist ein Portrait von Silvan Mühlemann.

SILVAN MÜHLEMANN

Co-Founder & Technical Advisor

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ANDRE SCHRANER

Product Owner

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IRINA LEBEDEVA

Project manager

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OLEG TROPININE

Backend Python Developer

Dies ist ein Portrait von Anna Rodina.

ANNA RODINA

Android developers

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GEORGY GORBENKO

iOS developer

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